Digital Marketing Apprenticeship

Many businesses are reaping the benefits of digital marketing, leveraging advantages that traditional marketing strategies can’t offer.

This apprenticeship programme is ideal for businesses looking to use digital marketing tools to attract and engage with current and potential customers, for example using online advertising, social media, email marketing and search engine optimisation.

Topics covered include:

Principles of marketing and evaluation
Digital marketing metrics and analytics
Developing a content marketing strategy
Design and deliver a digital marketing campaign
Principles of social media advertising and promotion
Search Engine Optimisation
Email marketing
Principles of keywords and optimisation
Produce copy for digital media communication

This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to
apply for registration.

Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

The Apprenticeship training is delivered through a blended learning approach, incorporating workplace learning, workshops, distance and online learning. One to one support, study days, tuition and advice is available from our team of experienced and qualified Tutors and Advisors ensuring that the needs of employers and employees are met.