Level 4 Apprenticeship in Social Media and Digital Marketing

The 18-month apprenticeship aims for learners to use digital media to attract and engage with current and potential customers.

On programme topics:

Marketing Planning
Ethics and legalities of digital marketing
Business concepts
Project management
Digital marketing metrics and analytics
Personal and professional development
Possible progression routes:

Marketing Executive Apprenticeship
Job roles such as:

Social Media Assistant
Social Media Consultant
Social Media Analyst
Digital Account Assistant
Digital Marketing Assistant
Digital Communications Officer
Community Engagement Officer
Digital Marketing Officer
Email Marketing Executive
Marketing Officer

What will I study?

Marketing Planning
Ethics and legalities of digital marketing
Business concepts
Project management
Digital marketing metrics and analytics
Personal and professional development
Plus a choice of optional units

Entry requirements
Employment in a suitable role for the chosen apprenticeship is essential. Northern Skills Group will work with applicants to help find a suitable employer where possible but we advise anyone looking to undertake an apprenticeship to actively seek employment for themselves.
Preferably a level 3 apprenticeship or other relevant qualification
Applicants are required to have gained a Level 2 English and maths (GCSE Grades 9-4 / A-C). Certificates will need to be produced at enrolment. If proof cannot be produced or you do not meet these entry requirements, then applicants will be invited to complete an initial assessment prior to acceptance. An interview will take place.
If you do not have a grade 9 to 4 in English and / or maths (grade A-C for previous GCSE measures) you will be required to continue studying these subjects.