LEVEL 4 SALES EXECUTIVE STANDARD APPRENTICESHIPS

COMPREHENSIVE SALES TRAINING FUNDED THROUGH THE APPRENTICESHIP LEVY
Following the introduction of the apprenticeship levy in 2017, the Level 4 Sales Executive Standard was approved for delivery in January 2019. The Standard provides the opportunity to deliver a comprehensive Sales Development Programme to individuals and teams within your business, using the funds accrued in your digital apprenticeship account. The Level 4 qualification also comes with Level 4 Sales Certification from the APS, the UK’s most recognised body representing the sales profession.

Following the compliance and quality requirements set out by the ESFA and Ofsted, BMS Performance delivers exceptional Sales Apprenticeship Programmes for individual learners of in-house cohorts.

“Qualifications taken through BMS Performance will come with the APS quality mark and be recognised across the industry.” Andy Hough, APS Co-CEO

Sells Products Or Services
A Sales Executive is a sales person working in the B2B market with responsibility to sell a specific product line or service. The role will require them to understand their employer’s product or solution.

Retains And Grows Accounts
They may be responsible for retaining and growing a number of customer accounts and managing day-to-day requirements. Alternatively, they may undertake the role of a sales consultant by contacting prospective customers, responding to enquiries, qualifying opportunities and managing the sales process to a mutually acceptable close.

Consults With Their Customers
A Sales Executive is able to conduct a customer needs analysis for simple solutions by linking features and benefits to customer requirements so they can assemble straightforward solutions. A Sales Executive would be expected to develop customer relationships by establishing rapport and building trust and confidence in their own, and their company’s capabilities through demonstration of product knowledge.

Knowledge

Organisational
Product, service and sector
Market
Customer
Commercial and financial acumen
Digital

Skills

Sales planning and preparation
Customer engagement
Customer needs and analysis
Propose and present solutions
Negotiation
Closing sales
Gathering intelligence
Time management
Collaboration and team work
Customer experience management
Digital skills

Values & Behaviours

Ethics and integrity
Pro-activity
Self-discipline
Resilience and self-motivation
Continuous professional development