Learn how to use social media channels effectively to raise your online visibility.
Use specific social media channels that are relevant for your business – this may be more than 1 social channel
Create and manage your social profiles and posts
Generate content that will be valuable to your audience and that will convert
Use Hootsuite, a social media mangement tool
Use mobile social apps such as Twitter, LinkedIn and Facebook pages app
Due to Covid-19, the course will commence online. You will use a Google Meet to see your tutor and all of the lessons will be taught face to face through Google meet. You will access learning materials online through our VLE (Virtual Learning Environment) Moodle, where you will find powerpoint presentations and other resources and where you will communicate with other students and your teacher by the interactive forum. You will need to be available during class times.
The course will focus on the main social media marketing channels used for business – Facebook Pages, Twitter, LinkedIn and Instagram. It will include social media strategy, profile management, planning, content generation, engagement and scheduling. Throughout the course you will develop your social media marketing strategy which you can implement as we progress.
TEACHING AND LEARNING METHODS
Presentations, examples, hands-on activities, group work, demonstrations.
COURSE LEVEL/ENTRY REQUIREMENTS
Attendees should have a basic knowledge of how to use a computer and a mobile phone. They will likely be using social media already but it is not required
HOW PROGRESS IS CHECKED DURING COURSE
Tasks will be set and we can re-cap at the start of each session to see how everyone is progressing.
EXTRA STUDY OR PRACTICE REQUIRED AT HOME
Attendees can explore their social platforms outside of the course sessions, practise posting, and build on their plans/strategy
MATERIALS YOU WILL NEED TO BRING TO THE COURSE
Due to the course commencing online (until such time as we can return to class) you will require:
A computer with a webcam or a smartphone
A peaceful place to participate in the course from
An email account
PACA Adult Learning
PACA Adult Learning,
Tel: 01273 422 632Web: http://www.portslade.org/