The Purpose of Advertising Certificate

SST Staff Skills Training
  • Info on application
  • 1 Hour
  • Approved Certification
  • United Kingdom

Learning the purpose of advertising is essential for anybody looking to improve their understanding of advertising and how to use it to effectively improve their brand. While many brands use advertising, few truly understand the purpose and often get it wrong.

This course provides an effective guide to the strategic purposes of advertising, such as targeted communication of information, brand awareness and using advertising as a public relations tool.

From how to educate and change public perception through advertising, to how to challenge competitors and gain maximum brand exposure, this course covers everything you need to know about the true purpose of advertising.

You Will Learn
How to use advertising to communicate information and create awareness
How to create a brand image and build your brand through advertising
How to educate your market and change their perception through targeted messaging
How to successfully challenge your competitors without damaging your brand
Benefits of Taking This Course
You will increase your brand awareness and interaction across platforms
You will establish a credible and trustworthy brand by advertising effectively
You will increase sales and maximise profits
You will avoid wasting time and money on ineffective advertising campaigns

Course Modules/Lessons
The Purpose of Advertising

SST Staff Skills Training

Be-a Education Ltd,

the Coach House,

The Square,



CM21 9AE,

Tel: 01920 897663