What you will learn
Our Core Topics are at the very centre of your skill base and give you the solid foundations you’ll need to design and deliver any type of live experience. These topics are designed by industry experts and our accrediting body to create a blend of practical and academic learning – perfect for getting you ‘work-ready’.
Event Journey – understand the difference between different types of events, the importance of planning and setting objectives.
Setting Up A Project – learn the skills to be an outstanding event manager from how to test your objectives, use a variety of event documentation and understand the needs of clients.
Setting Up A Project – look at the event planning process from taking client briefs to ensuring you measure the success of each event.
Introduction to Budgeting – financial intelligence is a MUST for every event professional. You’ll not only learn how to create and manage a budget, but also to how to use it as an effective management-reporting tool.
Venue Management – look at venue finding, site visits, contact negotiation, visualising event set ups and the commission process.
Creativity – study why creativity is important and how it can positively impact an event journey plus how to present ideas to clients.
Production & Technical – create simple site plans, comprehend how AV and special effect can enhance an event and how to use production effectively and when it is required.
Marketing – learn the basic principles and models of marketing and create a simple marketing plan that will help you successfully promote an event and attract the right audience.
Social Media – look at different platforms, what audiences use them and which social media will be most effective to promote your event.
Skills Of An Event Manager – learn the skills needed and look behind the scenes of the industry.
You will be given a client brief and you will, with the support of your tutor, create an exciting event concept and produce a supporting written report including
Event budget
Creative overview
Function sheet
Event timeline
Marketing/Communication plan
Sponsorship proposal
Risk Assessment
Staffing rota
This practical assessment will be 40% of overall grade.
You will also complete a Final Examination (60% of overall grade). This is a 1.5 hour multiple choice exam to test your academic knowledge.
Event Academy
The Candlemakers West Street Lewes,
BN7 2NZ,
Tel: 0)20 7183 5129
Web: https://eventacademy.com/